Babytree Parenting is our flagship platform comprising the Babytree Parenting mobile app and babytree.com on PC and WAP, which is the main gateway of our user traffic. Our mobile app, Babytree Parenting, is the largest parenting app in China, with 14.9 million average MAUs in 2017.

Highlights of Babytree Parenting include Bulletin board discussions and Community Q&A. Additionally, we also have Meitun Mama, an M&C product-focused e-commerce platform, which functionalities are deeply embedded on the Babytree Parenting platform.

Bulletin board discussions.

Users can join “groups” based on certain nexus and interact with other users sharing similarities. As of June 30, 2018, we had a total of close to 330,000 groups, including 241 groups by age, 231 groups by city, over 5,000 groups by hospital, over 1,000 groups based on interest and more than 320,000 private groups created by users. Among such groups, we had more than 7,000 active groups, with an average of more than 50,000 active users per group. As of June 30, 2018, our users had uploaded more than 85 million posts and 1.2 billion comments in group discussions, averaging more than 14 comments per post.

Community Q&A.

Our users can post questions and expect responses from other users. As of June 30, 2018, our users had posted an aggregate of more than 35 million questions and more than 127 million answers under the Community Q&A program, averaging more than 3.6 answers per question. As of the same date, our users had “liked” exchanges in this program more than 631 million times.

We will seek to lengthen our users’ life cycle, by introducing new services for younger families before pregnancy and for older children up to age 6 or even later. We also plan to further extend ouronline reach to users, from expecting mothers and young mothers to young Chinese families generally, by placing innovative new features on our mobile apps and websites. For example, we launched a fathers’ edition of the Babytree Parenting app in December 2017 to attract more fathers to our platforms.