We are the largest and most active maternity and child-, or M&C-, focused community platforms in China by MAU(monthly active user), dedicated to connecting and serving young families. Across our platforms, we had on average 91.2 million total MAUs in 2020.

We launched babytree.com in 2007 to create an online destination for expecting parents and young parents in China to communicate with each other and find the best pregnancy and parenting advice. Over a journey of 14 years, we have built the most trusted brand among M&C online platforms in China, according to AC Nielsen. Today, BabyTree have built a vibrant community for young families on the two pillars of strong social features and high-quality content.

On our platforms, we offer a comprehensive suite of products and services that serve the four essential needs of China’s young families: learning, sharing, recording and shopping. Babytree Parenting, our flagship platform comprising the Babytree Parenting mobile app and babytree.com on PC and WAP, which is the main gateway of our monetization user traffic.

We receive highly valuable core bio data from our registered users. User interactions within our ecosystem generate extensive behavioral data. Considered together, we have China’s largest commercial database of M&C groups, according to AC Nielsen and Big Data Research in 2020. High-quality and extensive data about our users help us further understand their profiles, pinpoint their needs, personalize user experience more accurately and explore new product and service offerings.

We are led by a visionary and experienced management team. Our founder and chairman, Mr. WANG Huainan, is a highly regarded entrepreneur and one of the most recognized leaders in China’s TMT sector, combining deep knowledge of the Chinese market and a broad international outlook and international resources. Members of our management team have extensive relevant experience and share the same vision and dedication.