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  • About BabyTree
  • Mr. WANG Huainan
    Chief Executive Officer
    Mr. WANG Huainan (王懷南) was appointed our Director on February 9, 2018 and was re-designated as an executive Director and chairman of the Board on June 11, 2018. He has been the chief executive officer of our Group since January 2007. Mr. Wang founded our Group in January 2007 and has been the key driver of our business strategies and achievements to date. Mr. Wang is primarily responsible for strategic development, overall operation and management and major decision-making. Prior to founding our Group, Mr. Wang had many years of experience in the fields of marketing and administrative management. From 1996 to 2001, he served as a brand manager at The Procter & Gamble Company (a company listed on New York Stock Exchange, ticker symbol: PG), where he was primarily responsible for brand building, promotion and marketing. From 2001 to 2005, he served as a senior marketing director at Yahoo! Inc. (a company formerly listed on NASDAQ, ticker symbol: YHOO) and as the chief executive officer at 1pai.com.cn (一拍網), a joined venture established by Yahoo! Inc. and SINA Corp. From 2005 to 2006, he served as the chief marketing officer, Asia at Google LLC. Mr. Wang was awarded as “Top Ten Marketing Figures in 2015” by Nanfang Metropolis Daily (南方都市報) in December 2015, as “Entrepreneur of the Year” by iheima.com (i黑馬網) in December 2016 and as “Industry Brand Leader (行業品牌領軍人物)” by Global Times (環球時報) in December 2017. Mr. Wang graduated from Tsinghua University with a bachelor’s degree in English in July 1988. He also obtained a master’s degree in sociology from Columbia University in October 1989 and a master’s degree in business administration from Georgetown University in July 1996.
  • Mr. XU Chong
    Chief Financial Officer
    Mr. XU Chong (徐翀) was appointed an executive Director of our Company on June 11, 2018. He joined our group as the chief financial officer in October 2014. Mr. Xu is primarily responsible for strategic development, financial operations management and capital operations. Mr. Xu has more than 17 years of experience in corporate finance and financial management. He served as a manager at BOC International Holdings Limited from July 2001 to August 2003, the chief financial officer at SinoMedia Holding Limited (a company listed on the Stock Exchange, stock code: 0623) from June 2004 to February 2006 and a vice president of Asia region at Cazenove Capital Management Limited from March 2006 to July 2007, where he was primarily responsible for corporate finance. He re-joined SinoMedia Holding Limited in July 2007 and served as the chief financial officer until May 2010. Mr. Xu served as the chief financial officer and vice president at Huakang Insurance Brokerage Company Limited (華康保險代理有限公司) from March 2011 to July 2011. He worked as a financial advisor and then the chief financial officer at Shanghai Zhaogangwang Information Technology Corporation Limited (上海找鋼網信息科技股份有限公司) from June 2012 to June 2014. Mr. Xu obtained a bachelor’s degree in laws from Nanjing University in July 1998 and a master’s degree in laws from Renmin University of China in July 2001.
  • Mr. ZHAN Hongyong
    Chief Technology Officer
    Mr. ZHAN Hongyong (詹宏勇) has been our chief technology officer since he joined our Group in February 2017. Mr. Zhan is primarily responsible for management of research and development in technology. Mr. Zhan joined eLong, Inc. (a company listed on NASDAQ, ticker symbol: LONG) in November 2005 and served as the chief technology officer from January 2011 to October 2014. He served as vice president of Internet center at Cheyipai (Beijing) Automotive Technology Service Co., Ltd. (車易拍 (北京)汽車技術服務有限公司) from September 2015 to November 2016. Mr. Zhan received his bachelor’s degree in software from Southwest Normal University (西南師範大學) (currently known as Southwest University (西南大學)) in July 1992.
  • Mr. WEI Xiaowei
    Vice President and Head of Business
    Mr. WEI Xiaowei (魏小巍) joined our Group in April 2010 and took several positions including general sales manager before he was appointed as vice president and head of business of our Group in December 2017, primarily responsible for monetization strategy and business management. Mr. Wei is also an executive director at Meitun Mama, Ningbo Meitun and Wuhan Meitun. Mr. Wei served as a product promotion manager from November 2006 to April 2010 at Legend Holdings Corporation (a company listed on the Stock Exchange, stock code: 3396).Mr. Wei was awarded as “The most innovative leader of 2015” by China Internet Weekly (中國互聯網週刊) in March 2016. He obtained his master’s degree in e-business management from University of Surrey in the UK in March 2004 and his master’s degree in supply chain & logistic management from University of Warwick in the UK in January 2006.
  • Ms. LU Yewei
    Head of Advertising Business
    Ms. LU Yewei (陸燁瑋) was appointed head of advertising business of our Company in July 2017. Ms. Lu worked at Zhongming from October 2008 to July 2010 and re-joined our Company in August 2013, since when she served as the general manager of east China branch, national sales manager and vice president at Zhongming. Prior to joining our Group, Ms. Lu served as a principal customer sales manager of Baidu (China) Co., Ltd. (百度(中國)有限公司) from September 2006 to August 2008. From September 2010 to July 2013, Ms. Lu served as the business development director at Shanghai Dawen Information Development Co., Ltd. (上海達聞信息發展有限公司), primarily responsible for e-commerce and offline promotions. Ms. Lu received her bachelor’s degree in information management and information system from Shanghai University in July 2006.
  • Ms. GUO Ying
    Head of E-commerce Business
    Ms. GUO Ying (郭穎) joined our Group in July 2012 and served as a director of calling center at Zhongming, a senior director of mobile products at BabyTree Information and the general manager of e-commerce at Meitun Mama. She was appointed head of e-commerce business of our Group in December 2017, primarily responsible for e-commerce operation and management. Prior to joining our Group, Ms. Guo served as a business development manager at Lenovo (Beijing) Limited (聯想(北京)有限公司) from May 2003 to April 2008. She served as a senior director of service department at Beijing Badi Zhonghe Technology Co., Ltd. (北京八笛眾和科技有限公司) from May 2008 to March 2012, where she was primarily responsible for product design, implementation and management. Ms. Guo graduated from Beijing Institute of Petrochemical Technology (北京石油化工學院) with a bachelor’s degree in marketing in July 2003.
  • Mr. TANG Hua
    Head of Product Operation
    Mr. TANG Hua (唐樺) joined our Group in September 2011 as an editor and was appointed head of product operation in February 2018. He is primarily responsible for product management and development. Prior to joining our Group, Mr. Tang served as a community manager at Shanghai Qiubike Network Information Technology Co., Ltd. (上海丘比可網絡信息技術有限公司) from May 2008 to May 2009, where he was mainly responsible for the operation of the website community. From July 2009 to February 2010, Mr. Tang served as a website operation manager at Yang Yao Network Technology (Shanghai) Co., Ltd. (揚耀網絡科技(上海)有限公司). Mr. Tang received his graduate certificate in financial computer management from China Management Software Institute (中國管理軟件學院) on July 30, 2003.
  • Ms. WANG Dan
    Head of Brand and Public Relations
    Ms. WANG Dan (王丹) joined our Group in April 2014 and was appointed head of brand and public relations of our Group in February 2018. Ms. Wang served as a senior manager of public relations at Shanghai Huaqianshu Information Technology Limited (上海花千樹信息科技有限公司) from July 2010 to March 2014. Ms. Wang graduated from Liaoning University (遼寧大學) with a bachelor’s degree in international economics and trade in July 2010.
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