Meitun Mama is our e-commerce platform comprising the Meitun Mama mobile app and meitun.com. The functionalities of our Meitun Mama platform are deeply embedded on our flagship Babytree Parenting platform. On Babytree Parenting, a switch to the Meitun Mama front page is placed conspicuously on the main navigation menu. Throughout Babytree Parenting, we also place merchandise promotions and ads alongside content and social features, with links to specific product pages on Meitun Mama, based on our big data analytics of user preferences. With one tap or click, users can enjoy integrated e-commerce functionalities as if they had not left the Babytree Parenting environment. As a matter of technology infrastructure, back-end data are fully shared across the platforms.